We opened the Pyjama Shop in 2016 as an online Pyjama Store for women, focusing initially on comfortable classic styles in new and innovative fabrics. Since then we have extended the range to kids, menswear and bridal. We also have a stunning store in Parkhurst on 4th avenue, if you're in the area pop in to view our wide range of high quality pyjamas. Something for everyone and make for the best gifts ever!
HOW WE ROLL
Annie is the founder of The Pyjama Shop brand. With a background in the textile industry, she joined as a Director of The Pyjama Shop in 2018.
The inspiration actually came from my girlfriends who were all finding it difficult to find stylish, but comfy pyjama’s. So together with my team, we designed a small range of pyjama’s and started getting enquiries for mens pj’s as well. When my two boys asked for some cool sleep shorts and I couldn’t find any, we moved into pure cotton boxer shorts in funky prints and these have become our mainstay product especially at Christmas.
The bridal sleepwear enquiries also started to come through and we began manufacturing and importing special bridal lingerie. This moved us into Maternity as our brides came back to us when they started their families. We now have a very popular maternity range with matching sets for baby.
Last but not least, we started a small range of kiddies pyjama’s from 2 years up to 14 years, girls and boys.
We design 90% of the product in our store, and we try wherever possible to manufacture locally. The only imports we do are on specialised goods such as slippers, some bulky fleece robes, and silky satins with intricate detail.
We constantly stay updated on the latest fabrics overseas with a focus on the newest and softest fabrics. I am tactile intolerant so I search for soft fabrics that I would wear. We prewash all fabrics before we cut to prevent shrinkage and try to make our fit a little looser for comfort.
We do quite a bit of loungewear for men and women, sleepwear that you can throw on and wear around the house when you get home, and styles that are ok to pop down to your local shops for the newspaper or a coffee.
Wherever possible, we buy local, from our paper bag suppliers, to our courier service, and local printers for our boxer short fabric. This is very important aspect to us.
We have a shop in Parkhurst, Johannesburg and our online store with a strategy to open up more physical stores in Cape Town, Pretoria, Durban and Port Elizabeth. We hope to start exporting South African product regionally and to the rest of the world very soon.
When you support a local small business you don’t only support a dream, but local industry. From our couriers, textile printers, manufacturers, staff and other suppliers. We really try wherever possible to manufacture locally. The only imports we do are on specialised goods, but will continuously strive for more. If you want to know if a product is made in South Africa, check the product page and this will be listed in the description.